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Amy O with the Downlow


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Traffic Alert – 114th Street to Close to Through Traffic

The City of Lubbock has announced the following temporary closures that will affect through traffic on 114th…

South Plains Quarantine Prom 2020

104.9 the Beat invites you to our Quarantine Jam Session this Friday 8 P.M. on Facebook Live…

Actor / Comedian Vladimir Caamaño from CBS’s “Tommy”

He was a chemistry nerd in high school and communications director for his dad the super. You…

104.9 The Beat Coloring Sheets

Download Larger Version Here Beat Coloring Page 1 Download Larger Version Here Beat Coloring Page 2

2020 Miracle Pennies Drive with Amherst and Terra Vista

Children’s Miracle Network is a huge part of our radio family here at Alpha Media! Every year…

The Legend Kobe Black Mamba and daughter Gianna Bryant die in a horrific helicopter crash

I’m a huge Lakers fan and Kobe was one of my all time favorites. His humbleness, gracious…

Walmart apologizes for the Santa sugar booger sweaters

As you all know it’s that time of the year of office Christmas Parties and the good…

Arizona Zervas-Roxanne

I’m feeling this song… BIG TIME! The beat gets me and makes me go back into time…

According to a survey… Break-up lines

According to a new survey, these are the top break-up lines used by men and women. Have…



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