Ahead of the release of his upcoming album, The Off-Season, J. Cole is welcoming the next chapter in his music career, or what he’s calling “The Fall Off Era,” with a short documentary that chronicles the inspiration behind his new work, titled ‘Applying Pressure.’
“This is the moment that a lot of your favorite rappers hit a crossroad,” J. Cole admitted in the video while the album’s first single, “Interlude” served as the soundtrack.
The film opens up with Cole explaining to his platinum collaborator 21 Savage on why he actually named the album The Off-Season. As the documentary progresses, Cole discusses how becoming a father changed his day-to-night work schedule into something much less demanding.
Scott Lazer serves as the directed and Dreamville President Ibrahim Hamad and J. Cole himself are the doc’s executive producers.