Chris Brown is stepping into the NFT world with a new launch called, “The Auracles.”
Brown’s first venture into the space will see him teaming up with John Dean, founder of L.A.-based label Renowned.
The collection will center around “The Auracle” a black shape-shifting superhero that travels through space and time influencing the world. The Renowned x Chris Brown collection will feature gear that will include avatars redeemable for physical pieces.
The purpose is for black creators to own what they have created says, Dean. Brown’s NFT and streetwear collection will be released on May 10.